GemFocus

“Internal branding is about connecting employees with your external brand; showing them what that brand means and ensuring they understand and really live the company mission.”

So, how do you go about creating and embedding an internal brand that will transform workers into true brand ambassadors? At Gemini, we recently ran an internal competition to create a brand name for our newly formed Continuous Improvement Team. To have the engagement from our employees (with over 60 entries) was a really important part of the process.

The winners of the competition were Gavin Cameron & Derrick Osbourne who both put forward their entries of GemFocus – a perfect internal brand name for our Continuous Improvement function.

(Pictured from left to right:  Austin Wallace (Group Projects Director), Derrick Osbourne, Gavin Cameron, Tim Jenkins (CEO))